Denim Woods flexes his digital influence beyond music

KOSHA Management signed rapper Denim Woods amped people’s Hip Hop playlist when he dropped the single, Home Alone in January 2020. The Home Alone track made its debut on The Fixx, one of Zimbabwe’s preeminent Hip Hop radio shows at ZiFm.

The charismatic 2019 Mr Eazi EmPawa Africa alumni has a strong following of young urbanites and he represents the new wave and future of Zimbabwean Hip Hop. Denim Woods whose style, firmly deep-rooted in contemporary urban sounds and lifestyles reverberates with his core audience across borders.

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Proving he is more than just a music artist; Denim has emerged as a positive corporate brand influencer that inspires passionate connections for brands with his core target audience. His current brand partnerships and collaborations include MUNCH, Haus of Stone – a ready to wear designer fashion line, and Push Athletics – an active and sportswear brand.

In today’s world of digital marketing, the right influencer can reach your target audience, build trust, and drive engagement; and this was the case with his most recent campaign with Denim Woods partnered with MUNCH – (a local home delivery service app for fast food) for his social media promotion of this single. The goal being to raise awareness of the Munch mobile app and web platform to his digitally connected audience. Considering the numerous
online dance crazes of late since the beginning of COVID 19 lockdown, Denim Woods’ audience was excited when he announced the partnership and draw of prizes up for grabs.

Fans were invited to submit videos of themselves dancing to the Home Alone hit song. In just a 3 week timeline, over 100 people took part and submitted their videos. Three ladies namely Savannah Zoya, Georgie Sampson and Laura Nachipo won and got their promised meal voucher prizes from MUNCH.

After releasing the single, Denim Woods saw that it was only fitting for him to usher in the #HomeAloneChallenge. Considering the numerous online dance crazes of late since the beginning of COVID-19 lockdown, Denim Woods’ audience was excited when he issued the challenge partnering with MUNCH. MUNCH is a first of its kind in Zimbabwe and it brings convenience and quality products to clients by providing a platform that allows them to view and order from a wide range of restaurant and fast-food menus across the country. These orders can be made with the Munch mobile app and web platform.

Fans were invited to submit videos of themselves dancing to the Home Alone hit song. The challenge didn’t take much time but within that short timeline, roughly 60 people took part and submitted their videos. Three ladies namely Savannah Zoya, Georgie Sampson and Laura Nachipo won and got their promised meal voucher prizes from MUNCH.

“To select the winners I was looking for originality and if the person was actually having fun doing the challenge. I also got my followers involved to help me pick the final 3,” Denim Woods said. Asked why she took part in the challenge, Savannah Zoya, one of the winners said, “I’ve followed Denim Woods for a long time on multiple different social media platforms and I heard Home Alone, and I was obsessed from the very beginning. When I saw there was a dance challenge surfacing for it, I just had to take part”.

The single has caused an internet wave and it got a tremendous boost from putting up a social media dance challenge. Savannah also said the dance challenge was a great way for Denim to reach out to his younger audience and get people up on their feet, as well as a very positive outlook on the whole corona pandemic.

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