Loud Africa Music Talent Show roars to life

The search for the finest voice in Zimbabwe’s first ever and biggest musical talent show, Loud Africa, kicked off this past Monday at Pablo’Z in Borrowdale, Harare.

Loud Africa is set to unearth and create a bid superstar as various genres and music styles vie for top honours.

The Harare auditions saw about 170 musicians taking part by the second day and the auditions will continue until 28 June 2018.

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The second phase of the auditions is set for the recently opened Pablo’Z Gweru from 2 to 1 July 2018 and will cater for aspirants from the southern part of the country.

The entry fee for auditions is $15 and this will go towards refreshments and promotional material for the applicants.

Loud Africa will be hosted by the vivacious presenter Rebecca Muchenje who is also known as Miss Becky, from the auditions until the finals.

The show will begin to air on ZBC TV by the end of July with the final expected before December and the winner will be decided by a public vote.

“We have invested about $300 000 into Loud Africa, buying state of the art equipment as well as employing a full time staff which include videographers, producers, editors, a fully-fledged band and choreographers,” said show founder Mr. Pablo.

He said the show was open to everyone regardless of age but those below the age of 18 will need the consent of their parents or guardians.

“We want to create a mega superstar and a celebrity, the winner’s money is already secured and is in the bank, we are also looking at bringing an entertaining program that will change the face of Showbiz,” he added.

With a whopping $30 000 for the winner, the excitement and thrill has gripped the country already.

Zimbabwe has seen music talent shows come and go after only a short stint. Mr. Pablo said that Loud Africa is not a once off show but its lifespan will be determined by its success.

The show which is being sponsored by Pablo’Z Productions in partnership with AfricanFire Media will have its judges drawn from different entertainment industry people.

The judges’ panel will include radio personality and arts manager Zandile ‘The Zazalicious One’ Ndlovu, Power FM’s Hazvinei ‘DJ Chilli’ Sakarombe, singer Prayersooul, AfricanFire Media co-founder Martin Boka and singer and songwriter Victor Stot.

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