Award-winning gospel star Tatenda Mahachi was yesterday afternoon unveiled as Quattro service centre brand ambassador, a motor vehicle servicing company.
The endorsement which will run for a period of 12 months will see Mahachi participating in advertising campaigns in connection with Quattro Services.
Although the value of the deal was not revealed, we understand from our sources that it runs into thousands of dollars.
Quattro Services specialises in the elite German brands of Audi and the Volkswagen.
Speaking at the unveiling the company’s Marketing Manager Tatenda Maruva said as a servicing company it has always been their goal to be able to achieve greater heights in being the leading servicing company for Audi and Volkswagen in Zimbabwe.
“To achieve this goal, as Quattro we saw it worthy to find a face that can represent us within the market, being our brand ambassador, and after a lot of considerations, we could not resist the sensational award-winning gospel artist Tatenda Mahachi.
“Mahachi has been successful in his career and has managed to penetrate in markets beyond the Zimbabwean border such as South Africa. He is an individual whose achievement as a gospel artist you cannot exhaust,” she said.
Mahachi who is also an owner of an Audi said the partnership represents the faith that corporates have in his brand.
“Over the years I have had companies endorsing my brand and I believe that there is something right that we are doing as a team that keep on attracting such big investments,” he said.
“For Quattro, this is a major mark of a positive shift in how we are to conduct business as our wish is to give the best service to our clients and today marks a big achievement for both Quattro and Tatenda Mahachi signing this deal.
“We do look forward to a prosperous union fulfilling our dreams and hope as Quattro of becoming the leading service providers for Audi and Volkswagen owners in Zimbabwe added Tatenda Maruva the Marketing Manager.